Patanjali has been playing a very active role in promoting sports in India. The company claims that it contributes to the rapid development of sports in the country. This comes with a blend of traditional Ayurvedic wisdom with modern athletic needs.
Patanjali says it is helping athletes perform at their best while keeping the essence of Indian culture alive in the fields. For this, the company helps them with financial support and natural supplements.
In recent times, one of their most talked-about partnerships is with the Indian hockey team. According to the company, their goal is to remove financial hurdles so players can focus entirely on their training and tournaments.
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Previously, funding shortages often hampered preparation for many players and teams. But Patanjali’s support aims to change that. So beyond financial aid, the company is providing athletes with herbal juices, protein shakes, and other sports nutrition supplements. These are free of chemicals.
These products are said to boost energy, increase stamina, and help in faster recovery from injuries.
The company has also introduced Ayurveda-based therapies at training camps. For players, these therapies help reduce stress, improve focus, and enhance overall well-being. After the Indian hockey team’s recent bronze win at both Olympics and Asia cup, Patanjali has chipped in to support them so that the players reach even higher milestones.
However, Patanjali’s involvement in sports is not limited to hockey. The company has a long-standing connection with traditional Indian sports like wrestling. It has sponsored several wrestling events in the past.