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IPL 2018: Advertisers’ tally rises to 34 for upcoming season of cash-rich league

The most famous and the richest league in world cricket, Indian Premier League, has already created buzz ahead of the…

IPL 2018: Advertisers’ tally rises to 34 for upcoming season of cash-rich league

IPL teams (Photo Credit- Twitter)

The most famous and the richest league in world cricket, Indian Premier League, has already created buzz ahead of the eleventh edition of the tournament.

Now in a new development, Star India has informed that it now has signed 34 leading brands ahead of the upcoming season of Indian league.

According to a communiqué, brands like Jio, AMFI, Asian Paints, Berger Paints, Blue Star, Pidilite, Sleep Well, Vanessa, Vimal Pan Masala and Voltas have joined Vivo, Colgate, Amul, Coca-Cola, Dream 11, Elica, Ceat Tyres, Crompton, Dollar, Domino’s, Ford, Haier, Luminous, Kent, MakeMyTrip, Parle Agro, Parle Products, Polycab and Vu TV, among others, are the brands that have signed contract for the IPL.

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Talking about it, EVP and Head of Ad Sales – Star Sports, Anil Jayaraj, said, “We are delighted with the response for the VIVO IPL 2018 from the brands across sectors. We are happy to announce that the brand tally is now 34. Brands are actively choosing VIVO IPL 2018 as the marketing vehicle to deliver their business ambitions in 2018 as they have a single media property which can appeal to demographics across geographies.”

“All brands that have come in so far have chosen to up their investments significantly over past years – this is because of their belief in the delivery of the combined power of TV as well as digital. These brands will get to leverage the power of multiple screens, multiple languages and broaden their reach and engagement like never before. 2018 VIVO IPL will be a platform to build brands,” he added.

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