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India-Australia Test series draws record viewership

The Test series delivered a total of 1.1 billion gross impressions with the third Test match itself recording 383 million viewership.

India-Australia Test series draws record viewership

Australian batsman Peter Handscomb (Photo: AFP)

The recent four-match Test series between India and Australia has drawn a record number of eyeballs.

As India consolidated their position as the No.1 Test team having defeating Australia 2-1 during the series that concluded last month, Star Sports delivered record viewership numbers.

"The #TestofTheBest campaign for the India-Australia Test series delivered on its promise becoming the highest rated Test series in the history of BARC," a statement from Star Sports said.

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The Test series delivered a total of 1.1 billion gross impressions with the third Test match itself recording 383 million viewership.

The year 2017 for cricket started with a bang as the ODI series between India and England became the highest rated bilateral ODI series in the last five years.

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