One of India’s largest video streaming platforms, Hotstar, are bringing #KoiYaarNahiFar, an exciting story about the VIVO IPL 2019 campaign.
#KoiYaarNahiFar has been conceptualized and created by the DDB Mudra Group.
The new TVC features a small-town Indian superhero, played by actor Shashank Arora, inviting his other superhero friends to watch the game with him. Unfortunately, his friends are stuck using their powers for some underwhelming, household work, making it difficult even for the ostensibly powerful local superhero group to come together. Finally, Hotstar connects the superheroes through its first-ever social cricket-watching experience, ensuring that they don’t miss out on the unmatched joy of watching the game with each other.
The new TVC has been rolled out in three languages, Hindi, Tamil and Telugu, and is also available across Hotstar’s social platforms.
With “Koi Yaar Nahi Far”, Hotstar is making an endeavour to bring people together irrespective of their location, giving viewers the opportunity to invite their friends and family to Hotstar, watch the matches, and participate in the Watch ‘N Play game together. Fans can compete and see where they stand against their friends and family through the new social leaderboard.
They can also make their voices heard by chatting about the match or their Watch ‘N Play experience with their friends and family, and also with experts and celebrities.
The winners of the Watch ‘N Play games can redeem their points; courtesy the exclusive partnership with Amazon Pay.