Gulf Oil International, a part of the Hinduja Group, on Monday entered into a long-term partnership with leading football club Manchester United as the global sponsor, a move aimed at strengthening its brand presence across the globe.
"The deal will give Gulf Oil International access to Manchester United assets including the club crest and player images and Gulf’s distinctive orange disc will feature on the Club’s digital perimeter boards during Premier League, FA Cup and League Cup matches at Old Trafford," the company said in a statement.
The partnership marks Gulf’s intent to strengthen its brand presence globally as well as enable it to engage with Manchester United’s worldwide fan base, including 325 million followers in Asia, which the company sees as a major focus area with a strong presence in India and rapidly developing businesses in China, the Middle East and Indonesia.
"Gulf Oil’s association with the world of sports has been phenomenal right from motor sports to cricket. It was therefore logical for us to team up with Manchester United in order to reiterate our brand’s core values of endurance, quality and passion," Gulf Oil Lubricants India Managing Director Ravi Chawla said.
"We look forward to leverage this interesting mix of football and cricket and leverage this partnership to increase consumer engagement with the brand, create new and exciting communication platforms that will emphasis the customer value propositions," he added.