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International Women’s Day: Redefining role models with 17 new Barbies

Changing the pretty pink Barbie dolls into global ‘sheroes’, Mattel celebrated womanhood this International Women’s Day.

SNS | New Delhi |

Changing the pretty pink Barbie dolls into global ‘sheroes’, American company Mattel celebrated womanhood this International Women’s Day. New Barbies honoring 17 role models of modern day have been launched. The company has taken a step ahead to break stereotypes by presenting new age women who are athletes, artists, astronauts, filmmakers and much more. These Barbies are to inspire young girls to become anything they want.

“Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real-life role models to remind them that they can be anything,” said Lisa McKnight, senior vice-president and general manager of the company.

“These women come from diverse backgrounds and fields and are breaking boundaries to inspire the next generation of girls,” the company said in a statement. The International Women’s Day line-up termed Shero programme, has 14 role models from the modern era and three of them are historical role models.

The brand new line-up involves women from a diverse professional background such as Wonder Woman Patty Jenkins, youngest snowboarding gold medallist Chloe Kim, Australian conservationist Bindi Irwin and Italian soccer player Sara Gama. Have a look at the new inspiring barbie collection.


The Barbie Twitter handle also presented a video honouring women by involving them in a conversation and sharing their role models.

“Sheroes are given the Barbie brand’s highest honor, a one-of-a-kind doll made in their likeness, in celebration of their roles in expanding the possibilities for girls everywhere,” said the company.