With the aim to find a foothold in virtual space, multi-designer boutique Ogaan has ventured into e-commerce with the launch of its online store.

The first edition of Ogaan.com offers a selection ensemble in different categories – The New Indian Wear, Urban Essentials and Bits & Pieces among others. 

Under the Indian section, Ogaan showcases Indian fashion trends with crop tops, flouncy skirts, shararas and hand woven linen saris curated by designers like Sonal Kalra Ahuja, Kavita Bhartia and Anavila Mishra.

Meanwhile, the urban department aims to make choosing apparel for work easy with a selection of work and weekend contemporary wardrobe essentials. The section includes oversized shirts, black spring capes, shirt dresses and well cut minimal kurtas, which are high on style and comfort.

Other highlights of the online edition are accessories and jewellery under Bits and Pieces section offering beautifully crafted jewellery perfect for day and evening occasions. 

The virtual store will assist shoppers figure out their size in an easy and quick way with special Measurements Panel and also offers cash on delivery facility on purchases of upto Rs.10,000, worldwide international shipping and free shipping pan India.

To provide a variety to its shoppers, collections on the website will change continuously. Ogaan, which completed 25 years of retail operations this year, also plans to add more labels from their list of designers to the online portal.