"Unlimiting your jewel wardrobe.forever"- reads the tagline of eves.com, which is an online real diamond jewellery service provider with rental facility. The collection has unique designs and embedded with expensive and royal colorless diamonds.

The portal offers different and innovative services without getting too harsh on the pockets. The easy jewel, which is an interest-free EMI purchase, offers its customers to buy their favourite piece in easy installments. The other service –the jewel library scheme — is a new trend that completely allows the customer to pick any jewellery of their choice and return it after the usage, with a minimal fee.

The unique idea has been conceived by Rahul Banka, founder & CEO of Eves24, who launched this radical online jewellery service as the brand of Akuratha Lifestyle Services Pvt. Ltd.