Soft tinted pastels and nature inspired neutral shades teamed with comfy silhouettes are the trends in fashion and make up for this summer season, a throwback to the style of the 1970s, say industry experts.
"Box type tees and tops in women’s western wear are trending this season. In ethnic wear flax fabric in white and light colours, indigo collection, leggings in bamboo fabric are hotshots. Neon colour lingerie is trending. For men it is Linen and Oxford shirts," says Seema Varma, Creative-Vice President at fashion portal Fashionara.com.
From military or khaki to oversized, from romantic lace to gingham checks and sultry sheers lengthens the legs and evensout midsections while seamlessly taking one into the scorching season.
"Fashion has come to a full circle this summer with trends of the 1970s making a big comeback on the runway. Boyfriend denims, fringe, suede, crop tops, polo necks, chokers, palazzos, jumpsuits, midi-lengths, tote bags, moccasins, platform heels are all in," Praveen Sinha, MD and founder of Jabong told PTI.
The bohemian trend which has a carefree and romantic aura with flowy, dreamy, soft silhouettes, pretty prints and small detailing, is back.
Tassels which are known for adding movement and richness are making a comeback with simple fabrics to laid-back outfits.
Cooler and softer side of the color spectrum with an eclectic mix of understated brights, pale pastels and nature-like neutrals also take centre stage this season.
A lot of retro delights, folkloric and floral art and tropical landscapes restore a sense of well-being.
"The new ethnic collection comprises of comfortable fit garments with conventional weave, pastel colors, graphic designs and color blocks for daily routine and outings.
"Western wear has lot of floral prints and summer colors.
Digital prints are hot in swimwear collection! Solids and yarn dyed checks casual shirts, printed T Shirts and denims are trending in men’s fashion," says Varma.
Jabong launched its Spring/Summer collection recently with brands like Tom Tailor and Miss Bennett London.
The summer designs of Tom Tailor get their inspiration from very different places around the world. The collection of Miss Bennett London has an underlying music-festival vibe and has a mix of ensembles like crop tops, mini dresses enhanced with floral, marble and graphic prints mixed with elements like track pants and sneakers.
"This fresh and new Spring-Summer line is based on palette of grey, charcoal, black, white, cobalt, royal blue, wine red, pink, neon and shades of blush," says Sinha. .
Think fresh faces and statement lips with unkempt bold brows and the no makeup trend continues to reign this season also but with a lot of textures and matte finishes and pastel shades like lavender, lilac, aubergine and the season’s new Marsala.
"Marsala is a matte deep brick red colour which is lighter than red but darker than pink. It is the best suited colour for Indian skin. The make-up this season is more about balancing with dark eye-shadow nude lips are in style and with loud lips no eye-shadow is in vogue," says Taneja, a Guinness World record holder and expert on beauty.
With the mercury rising, the day-to-day beauty routine too requires modification. With all the heat and sweat, the last thing one needs is to worry, says Taneja, is about blotchy makeup and smudged kajal, which accentuates dark circles and that makes the eyes look tired.
"Graphic eyeliners are hot sellers of the season and was quite visible at the recent fashion weeks both nationally and internationally. You can wear it anywhere from college to office to party to weddings.
Cobalt blues, emerald greens and other such colours give nice shape to eyes and makes them bold," says Taneja.
Delhi-based makeup artist Shweta Sachani whose make-up style has gained popularity among in the fashion industry emphasizes the importance of taking care of one’s skin during summer.
"It is very important to take care of your skin during summer months. There is no doubt we need to use SPF. When you remove makeup – use good oil based makeup remover to cleanse your skin and use a non alcohol toner. This will keep your skin balanced," says Sachani.
The make up artist has given the lips an instead update by going for the ombre technique which entails starting off with a light hand and applying a dark colour in the centre and gradually going lighter moving out to the corners.
"The ombre technique helps accentuate or give a pout look to the lips and is usually done with dark colour shades.
Celebrities like Madonna, Beyonce have set the ball rolling for this season’s trendy lips," says Taneja.
Similarly, structured dos and ponytails that were a rage in the 1970s are back in fashion.
"Braided ponytails are back in fashion. Fusion braids, twisted or just simple ponytails have been seen on the runway this season," says Taneja.