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Shivansh Sharma and Sumit Rajput are changing the concept of eCommerce with ShopValley

Among this deluge of companies is one platform that is focusing on selling unique quality products that are appealing to the younger generation – ShopValley.

Shivansh Sharma and Sumit Rajput are changing the concept of eCommerce with ShopValley

With the explosive growth in the number of Internet users in the last decade, it is no surprise that eCommerce has grown massively as an industry. But as the number of smartphones and social media users grew, so did the number of online businesses.

Among this deluge of companies is one platform that is focusing on selling unique quality products that are appealing to the younger generation – ShopValley. When there are so many online stores that sell jewellery items and accessories, ShopValley makes unique and funky pieces that are being loved by the youth.

What’s so special about these pieces? They glow in the dark!

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The history of ShopValley

ShopValley is one of the most famous eCommerce stores in the country founded by two young men who were determined to make their mark in the digital world – Shivansh Sharma and Sumit Rajput. The company was founded by the duo in October 2017. They offer quirky accessories and one-of-a-kind jewellery pieces. These items range from bracelets that glow in the dark to cool keychains and lovely neck-pieces. The store is the dream place of every fashionista and jewellery lover.

Because of their smart campaigning on social media platforms like Facebook and Instagram, Shivansh and Sumit have managed to gain a massive fan following for their company. They developed digital marketing campaigns focusing on targeted tactics in order to push sales and drive growth. As a result, ShopValley has emerged as one of the most popular online jewellery stores in India.

The strategy

Most of ShopValley’s customers arrive from intelligently crafted, original, and engaging ad campaigns on social media platforms. Today, ShopValley sends out dozens of orders every day and within the last two years, the company has delivered thousands of orders.

Their strategy is simple – they believed in making products that would appeal to their targeted demographic and is actually in demand in the market. By focusing on what their user base wants from them, the duo has managed to attain a level of success.

Problems along the way

No journey is complete without any hurdles. Shivansh and Sumit too had their fair share of problems to deal with. The first question they had to answer was – how to establish a level of trust with their customers? Instead of using any tactics, the duo simply focused on ensuring that the quality of their products is unmatchable and excellent. Therefore, it is no surprise that most of their customers keep coming back for more – the platform has earned their trust.

Another issue ShopValley had to face was the disturbingly high number of returns on cash on delivery orders. This was because of the fact that most customers would not be available on the day of delivery and this would result in the return of the package to the warehouse. To solve this problem, the duo came up with an intelligent solution. They asked the delivery agent to call the customer before attempting delivery. If the customer was not available, delivery would be attempted the next day. This feature called ‘Order Confirmation Call’ resulted in a fall in the number of returns.

The future of ShopValley

The young entrepreneurs are quite ambitious and have big dreams for their company. They want to expand the number of sales by 2020.

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