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How Shivraj Khachar used social media and became an influencer

Shivraj Khachar has gone all digital with his Ayurvedic products.

How Shivraj Khachar used social media and became an influencer

Everything has become digital in today’s era. Whatever you wish to have is just a click away. Right from food to the FMCG products or electronics, everything is accessible online. You name it and it is available on the digital space.

Shivraj Khachar has gone all digital with his Ayurvedic products. He owns Kathiyawadi horses and Gir cows. He has his own website named gomataseva.org which aims to promote cow care protection movement and wants to make people aware of the importance of cows in India. With producing herbal panchagavya (Cowpathy) based natural Ayurvedic products, the website has categories like health care, beauty, haircare, skincare and much more to offer to its customers.

Shivraj is the son of Darbarsaheb of Jasdan, a city in Gujarat. Besides the manufacturing of cow products, he is also doing his bit in making people aware of the social, political, economical, and cultural benefits by maintaining cows in the gaushalas. Talking about going all-digital, the young man said, “I have been seeing and understanding how influencers try to promote products of several brands to engage with the audience on social media. That’s when I realised and thought of making people aware of the GoSeva products by popularizing it in the digital world. By looking at the influencers, I thought of becoming one.”

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Apart from being an influencer, Shivraj is among the top youngest entrepreneurs of Gujarat. Moreover, he is also a professional golfer and is a proud owner of some luxury cars like Rolls Royce, 1932 Vintage Bentley, Jeep, Land Rover among others.

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