Celebrity jeweller Franky Diamond has been delivering to a discerning base of clients who know high-end when they see it.

Ali Lalani, aka Franky Diamond Toronto and partner at White Carat Co., is redefining opulence through his exceptional designs and extensive collection. Franky Diamond knows his customer won’t settle for less because diamonds are not just stones; they are a lifestyle. He caters to a broad base of particular clients who are looking for the best to reflect their tastes and lifestyles, essentially a look that embodies their unique personas. Located in Canada and with three locations, White Carat Co. personally serves hundreds of customers every day and even more through their massive online store.

“White Carat is not just a brand,” states Franky. “It’s a lifestyle we created and we serve our customers accordingly.”

Franky understands that White Carat’s clients are looking for timeless pieces congruent with the investments they are willing to make. He embraces the fact that discerning jewellery customers deserve to take their time and browse an exquisite collection. Because of that, Franky is well-known throughout Canada as the “it” jeweller selling opulence for the modern shopper. White Carat Co. offers an extensive array of gold, diamonds, watches, and custom pieces, including stunning engagement rings.

Franky Diamond had an impressive rise to celebrity jeweller status. Following his education at the University of Toronto, Franky began a career as a financial analyst. Not satisfied with the corporate nine to five grind he set out to revolutionize the jewellery business through diamond setting and hand selection. His rapid rise to success is no surprise. With White Carat Co. Franky has continued a family legacy of over 50 years. A man from humble beginnings, Franky learned it all from his father and grandfather who brought their jewellery skills over from India and Pakistan.

His style is opulent with the contemporary buyer in mind. One look at his website and you’ll see pieces dripping in diamonds cast from the finest precious metals available. Franky is passionate about his craft because he knows how ardent his clients are regarding quality craftsmanship.