As 2025 draws to a close, the institutional, digital, and policy measures implemented in Uttar Pradesh to boost investment, industry, and attract foreign capital remained a key topic of discussion throughout the year 2025.
The strengthening of investment facilitation and handholding through Invest UP under the leadership of the Yogi Adityanath government was among the major achievements of the year.
The Uttar Pradesh government prioritised investment promotion during 2025. The government focused on providing investors with a trustworthy environment, clear policies, and timely facilities, enabling the state to emerge as a hub for industry and job creation.
Invest UP, the state’s dedicated investment promotion agency, assisted investors throughout the year — from project conceptualisation to ground implementation — making Uttar Pradesh a preferred investment destination through its integrated facilitation, handholding, and problem-solving system.
The Nivesh Sarthi portal was effectively implemented to simplify and make the investment process transparent. This platform enabled MoU signing, investment intent registration, grievance redressal, and project monitoring all in one place. Under Nivesh Mitra, the online incentive management system made incentive applications and tracking completely digital.
The UP government’s Udyami Mitra scheme proved to be a strong support system for investors in 2025. Each investor was provided with a dedicated Entrepreneurial Friend who assisted with departmental coordination, policy guidance, and local-level problem-solving. Its presence in all districts and industrial authorities provided investors with quick assistance.
During 2025, five sectoral desks (Textiles & Apparel, Automobiles & E-mobility, Chemicals, Electronics, and GCC) were active under Invest UP. These desks facilitated roadshows, roundtables, and industry dialogues, strengthening sector-specific investment strategies.
To attract foreign investment, UP Invest made six country desks — Russia, Germany-France, UAE-Singapore, Japan, South Korea-Taiwan, and the United Kingdom — operational to institutionalise engagement with global companies and investors.
In 2025, the UP government transformed investment from a mere policy into an effective system. Through Invest UP, a digital platform, the Udyami Mitra (Entrepreneur Friend) programme, and global outreach, Uttar Pradesh established itself as a reliable, transparent, and opportunity-rich state for investors.