The tourism ministers of various states have put forward their ideas on the draft frameworks for ‘Development of 50 tourism destinations’ and ‘providing performance-linked incentives’.
This framework for further advancing Prime Minister Narendra Modi’s vision for national tourism was presented at the opening day of the two-day meet of tourism ministers of various states, union territories, and the high officials of the Ministry of Tourism here on Tuesday.
The agenda of the meeting is to develop a strategy for the effective implementation of the “One State, One Global Destination” initiative envisioned by Prime Minister Modi himself.
The meeting opened in this lake city under the chairmanship of Union Tourism Minister Gajendra Singh Shekhawat, is being attended by ministers from all the states and the union territories. The event is seen as a key milestone in advancing the Prime Minister’s vision of “One State: One Global Destination” — a call to develop at least one globally benchmarked tourist destination in every State and UT.
The initiative reflected the Union Budget 2025–26 announcements, which outlined a twin strategy for Destination Development and Destination Management as part of India’s tourism transformation agenda and the Viksit Bharat roadmap.
The meeting focused on continuing the ongoing stakeholders’ consultations, where State/UT Tourism Ministers presented their vision on the draft frameworks for ‘Development of 50 Destinations’ and ‘Providing Performance Linked ‘Incentives’—the two key pillars of India’s tourism transformation agenda, emphasising private sector–led Tourism Hub Development and Destination Management via a PLI-based Destination Maturity Model.
In his address, Union Minister for Tourism Shekhawat set the context for the two-day discussion. The event underscored the importance of collaborative action between the Centre, States/UTs, and industry stakeholders to realise the vision of developing destinations of global standards.
Over the course of two days, Tourism Ministers and officials from across regions will present destination concepts aligned with the budget initiatives. Each State/UT will showcase one potential destination for development as a global destination and share its vision.
The second day will feature a focused consultation on the draft Integrated Tourism Promotion Scheme Guidelines, aimed at positioning India as a holistic tourism destination in both domestic and international markets.
Through this conference, the ministry aims to foster greater policy convergence in implementing the tourism transformation agenda, ensuring that every region contributes to building a globally competitive and sustainable tourism ecosystem for a Viksit Bharat.