statesman news service NEW DELHI, 7 JUNE: The information and broadcasting ministry plans to launch an SMS campaign to create awareness…
statesman news service
NEW DELHI, 7 JUNE: The information and broadcasting ministry plans to launch an SMS campaign to create awareness among cable TV subscribers in phase I and phase II cities about the need to fill the consumer application form (CAF).
Through the CAF they can exercise their choice of channels and make the payment only for channels of their choice. Officials said the ministry had set 31 March 2013, as the deadline for digital transition of cable TV in 38 cities in phase II of digitisation. Phase I of digitisation covered Delhi, Mumbai, Chennai and Kolkata. The ministry has been monitoring the availability of set-top boxes with the multi system operators (MSOs). Broadcasters are already running scrolls on TV channels to inform the public about the importance of filling the CAF forms.
The ministry has been consistently monitoring the progress made towards digitisation during phase II.
As per the data received from the MSOs and direct-to-home (DTH) operators, 22 cities have already achieved 100 per cent target in phase II of digitisation. Another 14 cities have shown considerable progress, and only in Coimbatore and Visakhapatnam the figure was less than 50 per cent, an official release said.
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