In a major push to make India drug-free, the Department of Social Justice & Empowerment signed a landmark MoU with Sivananda Yoga Vedanta Dhanwantari Ashram and the University of Patanjali under the Nasha Mukt Bharat Abhiyaan (NMBA).
The event took place at Samrasta Hall, Dr. Ambedkar International Centre, New Delhi, with Union Minister Dr Virender Kumar and senior officials from both sides in attendance.
This partnership is a part of NMBA’s initiative to involve religious and spiritual organisations in spreading awareness about the dangers of substance abuse. Such organisations, with their wide influence in society, are expected to become key partners in making NMBA a mass movement.
Dr Virender Kumar calls for united action
Addressing the gathering, Dr Virender Kumar stressed that the fight against drug addiction requires participation from all sections of society. “This is not just a government task; it is a social responsibility. Only together can we bring back our youth to the right path,” he said.
The minister highlighted that partnerships with spiritual and faith-based organisations would strengthen NMBA’s outreach and help achieve the larger goal of a drug-sensitive India.
Nasha Mukt Bharat Abhiyaan: From local to national
Launched on 15th August 2020, NMBA initially targeted 272 most vulnerable districts. Over the years it has expanded to cover all districts of India aiming to create awareness about substance use among students in schools, colleges, universities.
The Abhiyaan focuses on sensitising communities about the harmful effects of drugs and encouraging prevention through education, discussion, positive engagement.
Massive impact across the country
Since its launch, NMBA has touched the lives of over 25.7 crore people, including 9.2 crore youth and 6.3 crore women. The campaign’s message has reached students through the participation of nearly 16 lakh educational institutions across India.
NMBA has partnered with eight major spiritual organisations, including The Art of Living, Brahma Kumaris, Sant Nirankari Mission, ISKCON, Shri Ram Chandra Mission, All World Gayatri Pariwar, Sivananda Yoga Vedanta Dhanwantari Ashram, and University of Patanjali, to conduct mass awareness programs.