Odisha has decided to renew the observance of zero road accident fatality campaign after the first round of the drive launched earlier paid dividends in significantly bringing down the road accident deaths.
Reducing road accidents is a key goal in the State’s vision of a Developed Odisha. The Chief Minister’s message — “Return Home safely” — continues to inspire the people.
Every life is precious; even one death is too many. The Government appeals to all citizens to make road safety a collective responsibility, a statement issued by the Government ahead of the fortnight long campaign said.
A state-wide observance of ‘Zero Fatality Fortnight’ will begin from 16 November to 30 November, aiming to achieve zero road accident deaths through coordinated action and public participation.
The initiative, led by the Commerce and Transport Department, will be implemented in close collaboration with district administrations, police departments, Regional Transport Offices (RTOs) and other agencies. Emphasis will be placed on the four pillars of road safety — Enforcement, Engineering, Education and Emergency Care, informed the officials.
During the fortnight, a zero-tolerance policy will be adopted against traffic violations. RTOs, along with the police and district authorities, will conduct intensive checking across highways, markets, educational institutions and other high-traffic zones.
Stringent action will be initiated against over-speeding, drunk driving, use of mobile phones while driving, and violation of helmet or seat-belt norms under the Motor Vehicles Act.
District authorities have been directed to pay special attention to identified black spots and take corrective measures in coordination with road-engineering agencies. Immediate repair of damaged stretches, installation of signage and removal of design flaws have been prioritised.
Alongside enforcement, large-scale awareness programmes will be held to promote safe road behaviour. Government and private organisations will jointly campaign to make citizens aware that every life matters. The public will also be encouraged to extend timely help to accident victims as Good Samaritans, added the officials.