Nitin Nabin in UP: How BJP plans to overcome the Ram Mandir perception issue

Photo: IANS


BJP president Nitin Nabin is in Uttar Pradesh for his first visit to the poll-bound state since the formation of the party’s new organisational team in the state. On Saturday, Nabin expressed confidence that the BJP would retain power in the 2027 Assembly elections, crediting the “double-engine” Modi-Yogi government for transforming the state. “The way the double-engine Modi-Yogi government has transformed Uttar Pradesh into Uttam Pradesh, the lotus will bloom in Uttar Pradesh, home to Kashi Vishwanath, Ayodhya and Mathura,” he said.

However, Nabin’s two-day visit comes as the BJP faces a perception challenge over alleged financial irregularities in donations at the revered Ram Mandir in Ayodhya. The controversy has put the party on the defensive by targeting two of its strongest political pillars—its association with the Ram Mandir movement and its image of clean governance under the banner of “Ram Rajya,” say observers

They say that the issue has triggered political embarrassment for the BJP, given Ayodhya’s “central role in its ideological and electoral rise.”

Meanwhile, party leaders describe it as a temporary setback and say its long-term political impact will depend on how effectively the BJP contains the narrative ahead of the 2027 elections. Sources said the party plans to shift focus towards governance and welfare initiatives, including free ration distribution, women-centric schemes and its record on law and order, to retain its support base.

The BJP also hopes its newly announced Uttar Pradesh organisational team, with significant representation from OBC and Dalit communities, will help minimise any political damage. The party’s organisational strength and welfare outreach will help limit electoral fallout, if any, BJP leaders add. Chief Minister Yogi Adityanath has also initiated a strong administrative response to contain the fallout.

The controversy, however, has provided the Opposition with an opportunity to question the BJP’s moral credibility ahead of the crucial elections. The general feeling is that even if it does not immediately influence voting behaviour, the issue has the capacity to weaken the party’s Hindutva narrative if it develops into a sustained political campaign.

By highlighting allegations of “corruption and theft” linked to the temple, Opposition parties are attempting to hit at the saffron party’s moral high ground that contributed to its consecutive victories in Uttar Pradesh.

Reports also point to growing public resentment in Ayodhya over perceptions that outsiders and trust functionaries are benefiting disproportionately from the city’s religious and economic boom.

Interestingly, the Samajwadi Party, Congress and BSP have united in attacking the BJP over the issue. SP chief Akhilesh Yadav is leading the campaign, claiming the BJP will receive “neither donations nor votes” in 2027 and portraying the controversy as an affront to faith.