On the occasion of Christmas, and against the backdrop of severe pollution levels in Delhi-NCR, the National Capital Region Transport Corporation (NCRTC) has organised a special public awareness campaign, ‘A Green Christmas with Namo Bharat’.
“Under this unique initiative, Santa Claus was appointed as the brand ambassador for clean mobility, who urged people for environmental protection and the adoption of public transport in an engaging and relatable manner,” a spokesperson of the NCRTC said on Thursday.
The two-day awareness campaign commenced on Wednesday, December 24, intending to promote public transport and environmental protection, while also expressing gratitude to Namo Bharat commuters who are contributing to environmental conservation by choosing a clean, fast, and modern mode of transport for their journeys.
On Christmas, the Anand Vihar and Ghaziabad Namo Bharat stations were specially decorated. An attractive Christmas tree and festive elements created a joyful atmosphere across the premises. Commuters, especially children, were very happy and clicked photographs at the stations and inside Namo Bharat trains.
They also took selfies with Santa Claus. The smiles of commuters, the laughter of children, and the festive cheer made the travel experience on Namo Bharat even more special.
During the campaign, NCRTC’s ‘Santa’ travelled in Namo Bharat trains and interacted with commuters. Santa Claus thanked them for choosing public transport and distributed chocolates.
A message was also shared with them that opting for systems like Namo Bharat instead of private vehicles not only makes journeys more convenient but also significantly contributes to reducing air pollution and protecting the environment.
This awareness campaign also extended beyond the stations and onto the streets. Santa Claus interacted with people travelling by car and bike at major roads and intersections across locations, including Anand Vihar, Ghaziabad, Sahibabad, and Muradnagar.
Drivers were given chocolates along with a heartfelt appeal to contribute to reducing air pollution by making greater use of public transport. The effort sought to inspire people to integrate public transport into their daily commute in place of private vehicles.
The unique campaign became a major attraction for commuters at Namo Bharat stations, on trains, and on the roads. Messages delivered through festive engagement activities resonated strongly with the public and encouraged meaningful dialogue on environmental protection.
The NCRTC’s operational partner, DB RRTS Operations India, also actively participated in the campaign.
The Christmas initiative not only shared festive cheer but also successfully delivered a strong, positive, and inspiring message on clean mobility and the importance of public transport amid rising pollution levels in the Delhi-NCR region.