The Indian Institute of Management (IIM) Jammu will host one of India’s largest international marketing research events from July 1 to 4, bringing together around 200 scholars, journal editors, researchers, industry experts and doctoral students from India and abroad for the 13th AIM–AMA Sheth Foundation Doctoral Consortium and International Marketing Conference (DC–IMC 2026).
Addressing a press conference on Tuesday, IIM Jammu Director Prof. B.S. Sahay said the four-day event, being organised in collaboration with the Academy of Indian Marketing (AIM) and the AMA Sheth Foundation, USA, marks a significant milestone in the institute’s journey towards becoming a globally connected, research-driven institution. He said the conference would strengthen India’s marketing research ecosystem while positioning Jammu and Kashmir as an emerging destination for international academic conferences and knowledge-driven collaborations.
Prof. Jabir Ali, Dean (Faculty & Research); Dr. Ateeque Shaikh, Co-Chair of the Doctoral Consortium; and Dr. Rashmi Ranjan Parida and Dr. Archana Sharma, Co-Chairs of the International Marketing Conference, highlighted the vision and global significance of the event.
The programme comprises two flagship academic events—the 13th AIM–AMA Sheth Foundation Doctoral Consortium from July 1 to 3 and the International Marketing Conference from July 3 to 4.
The Doctoral Consortium will bring together 50 Ph.D. scholars from premier institutions across India for intensive mentoring by internationally renowned faculty members, distinguished journal editors and leading marketing scholars. Participants will receive guidance through masterclasses, manuscript development workshops, meet-the-editors sessions, academic career mentoring, multi-method research discussions and networking opportunities designed to enhance research quality and promote global academic collaboration.
The conference is being spearheaded by Prof. Jagdish N. Sheth, a Padma Bhushan awardee, Charles H. Kellstadt Professor of Business at Emory University’s Goizueta Business School, USA, and Founder of the Academy of Indian Marketing. Widely regarded as one of the world’s foremost marketing scholars, Prof. Sheth has made pioneering contributions to consumer behaviour, relationship marketing and global business.
The International Marketing Conference will feature keynote addresses, plenary and parallel technical sessions, panel discussions, practitioners’ roundtables, research paper presentations and interactions with editors of leading international journals. Around 200 participants from India and overseas are expected to attend.
Accepted research papers will be published in the conference proceedings, while selected papers will be considered for publication in reputed ABDC-, ABS- and Scopus-indexed journals. The conference will also recognise outstanding research through the Overall Best Paper Awards carrying a total prize of Rs. 50,000, along with track-wise Best Paper Awards.