statesman news service
NEW DELHI, 12 JUNE: On a law suit filed by Hamdard, Delhi High Court has restrained the makers of the movie Yeh Jawani Hai Deewani (YJHD), containing “objectionable” dialogues against the iconic brand RoohAfza, from releasing it on TV channels.
 “The defendants (filmmakers), their agents, representatives, assignees or any other persons acting on their behalf are restrained from releasing the home video version of the movie or any other version of the movie on cable television or television which contains the objectionable dialogues as complained in the suit,” says a recent High Court order.
The court order came on an injunction suit filed by Hamdard, the manufacturer of RoohAfza, claiming that the product is a household name in and outside India and the film Yeh Jawani Hai Deewani had some “objectionable” dialogues about the brand.
A conversation between mother and son (actor Ranbir Kapoor) in the film has been objected to. It states that “everything will be all right no matter what difficulties one is facing” to which the son responds saying “Yes, everything can change but this RoohAfza will remain the same and continue to be bad.”
Hamdard stated in their plea that “the defendants (filmmakers) have recently released the movie which has hit cinema halls and the said movie contains some dialogues which show RoohAfza, one of India&’s most iconic and trusted brands, in the manner which is detrimental to the interests of brand and the parent organisation Hamdard.
“The dialogues in the movie would definitely damage the goodwill and reputation of the plaintiffs and is an actionable wrong in common law as well as statute,” Hamdard added in its plea.
Issuing notices to the director, producer and dialogue writers of the Ranbir Kapoor, Deepika Padukone-starrer, Mr Justice Manmohan Singh fixed the matter for further hearing on 16 July.