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Even as it gears for the nine Assembly polls this year and the Lok Sabha elections early next year, the Election commission of India (ECI) in collaboration with the Subhash Ghai Foundation has produced a song – ‘Main Bharat Hoon, Hum Bharat ke Matdata Hain’ featuring celebrities from different walks of life, appealing to voters to cast their vote and fulfil their Constitutional duty.
The song, which was screened in the presence of President Droupadi Murmu on the 13th National Voter’s Day (NVD) recently, is already beginning to gain traction on social media through celebrities and influencers.
Within a week of its launch, the Hindi and the multilingual format of the song has already got over 3.5 lakh views and 5.6 lakh impressions on four major social media platforms viz. Facebook, Instagram, Twitter and YouTube, an official release today said.
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The song is one of such initiatives of the ECI’s ‘Systematic Voter’s Education and Electoral Participation (SVEEP) programme, which is the flagship voter education programme focused on inclusion strategies and action plans for enhancing participation from all categories of voters under ECI’s motto of ‘No Voter to be Left Behind’.
The song is aimed not only at educating the voters regarding their rights and responsibility towards strengthening democracy but also at enthusing them for greater participation in the electoral process.
The song was finalised after a number of interactions of the team led by Subhash Ghai with the ECI led by Rajiv Kumar, Chief Election Commissioner.
The song is dedicated to each voter who takes cognizance of their national duty and casts their vote, beating all odds. It tends to inspire new voters, enthuse future and young voters, reflect the aspirations of centenarian voters, service voters, PwD voters and celebrates women voters who have shown faith in democracy and outnumbered male voters in the 2019 elections and have set a new goal for the ECI and themselves.
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