Anand Mahindra’s viral tweet ‘generates’ a super-blast from the past!
One gentleman commented that in India this was a very common phenomenon, and continues in the small towns and villages.
Executive Chairman of Mahindra Group Anand Mahindra has a delightful update on the ‘shoe doctor’ who impressed the netizens with his marketing skills in April this year.
Mahindra often shares interesting videos and pictures from his “WhatsApp Wonderbox” on Twitter. In April, he was left awestruck by cobbler Narsi Ram, who advertised his shoe repair shop as a “hospital” for “injured” shoes (Zakhmi Jooton ka hospital), listing Dr Narseeram as the doctor on duty. Narsi’s poster even mentioned the timings for the OPD where he can be consulted.
Business tycoon Mahindra shared the picture on his Twitter handle and wrote he “should be teaching marketing at the Indian Institute of Management”.
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This man should be teaching marketing at the Indian Institute of Management… pic.twitter.com/N70F0ZAnLP
— anand mahindra (@anandmahindra) April 17, 2018
Within a few days’ time, Mahindra’s team had successfully tracked down the cobbler, Narsi Ram, who will get now a brand new kiosk designed and manufactured by the team.
“Remember the cobbler Narsi Ram with the innovative banner ‘Zakhmi Jooton Ka Hospital?’ Our team had contacted him & conveyed my interest to invest in him.He said he wanted a good kiosk. This is what our Design studio in Mumbai came up with:Great work guys! Will be delivered soon,” Mahindra tweeted along with a video of the new kiosk.
Remember the cobbler Narsi Ram with the innovative banner ‘Zakhmi Jooton Ka Hospital?’ Our team had contacted him & conveyed my interest to invest in him.He said he wanted a good kiosk. This is what our Design studio in Mumbai came up with:Great work guys! Will be delivered soon pic.twitter.com/wDgKDPoeHr
— anand mahindra (@anandmahindra) August 1, 2018
The video, which goes a little over two minutes, shows the kiosk designed and prepared by Mahindra’s team. The kiosk, shown in the video, is organised, ventilated and weather-proof. The new kiosk also goes by the name ‘Zakhmi Jooton ka hospital’ by Dr Narsi Ram.
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