Actor Angad Bedi is looking forward to begin work on the new seasons of Inside Edge as he feels the digital media throws up a good chance to expand one’s audience base.
Asked about the new season of Amazon Prime Video’s Inside Edge, Angad said: “It is definitely on the cards. We will go on floors with it in March or April latest. I think there’s a situation where the second and third season might be shot back-to-back so that we have one season this year and another season next year.”
He says the scope of creativity that digital media provides is “helpful”.
“You are able to then target the age group of 17 to 25 who don’t really go and watch cinema in theatres nowadays. I realised it with ‘Pink’ when a whole lot of people watched it on Netflix. That’s the audience I want to be in, and so I am playing characters that are not above 25 years of age.
“Digital media is a great opportunity. The more the audience you have, the more market you have.”