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Digital media a great opportunity: Angad Bedi

Actor Angad Bedi is looking forward to begin work on the new seasons of Inside Edge as he feels the…

Digital media a great opportunity: Angad Bedi

Actor Angad Bedi (Photo: IANS)

Actor Angad Bedi is looking forward to begin work on the new seasons of Inside Edge as he feels the digital media throws up a good chance to expand one’s audience base.

Asked about the new season of Amazon Prime Video’s Inside Edge, Angad said: “It is definitely on the cards. We will go on floors with it in March or April latest. I think there’s a situation where the second and third season might be shot back-to-back so that we have one season this year and another season next year.”

He says the scope of creativity that digital media provides is “helpful”.

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“You are able to then target the age group of 17 to 25 who don’t really go and watch cinema in theatres nowadays. I realised it with ‘Pink’ when a whole lot of people watched it on Netflix. That’s the audience I want to be in, and so I am playing characters that are not above 25 years of age.

“Digital media is a great opportunity. The more the audience you have, the more market you have.”

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