Released on April 28, 2017, Baahubali 2: The Conclusion turned out to be one of the biggest success stories in terms of Box-Office collection. The film was widely spoken of throughout the world and first weeks collection was as high as Rs. 246.47 crore.

Directed by SS Rajamouli and story written by his father KV Vijayendra Prasad, Baahubali 2: The Conclusion starred Prabhas, Rana Daggubati and Anushka Shetty in lead roles, while Ramya Krishnan and Sathyaraj appeared in prominent roles.

Now the film is going to be introduced as a case study in one of the electives in the Indian Institute of Management, Ahmedabad. The ‘Contemporary Film Industry’ elective will be offering the case study on how a sequel can de-risk the movie as a marketing concept.

Baahubali 2: The Conclusion will be the first film that is being taken as a proper case study at IIM.