With digital media and AI content booming, Mohanlal has approached the Delhi High Court to safeguard his personality rights, making sure no one misuses his image, voice, or likeness online.
The digital age has a bright side, but it comes with tricky shadows. Deepfakes, fake ads, and AI-generated content have become a real headache for stars, and Mohanlal is no exception. Reports say the superstar has filed a plea in Delhi HC, asking for legal protection against unauthorised use of his identity. The case is set to be heard by Justice Jyoti Singh.
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Personality rights, the crux of his plea, are more than just legal jargon. They let a person control how their name, image, voice, signature, or even catchphrases are in use in public and commercial spaces. Essentially, it’s about saying, “Hey, this is me. Don’t misuse me!”
Experts explain personality rights fall into two main areas:
Right of Publicity: Stops anyone from using celebrity’s identity for commercial gain without permission. Think ads, endorsements, merchandise.
Right to Privacy: Protects against misleading or intrusive content including deepfakes, altered videos, fabricated posts.
Celeb legal league: Mohanlal joins the club
Mohanlal is absolutely not alone in this legal crusade. Bollywood heavyweights like Salman Khan, Ajay Devgn, Aishwarya Rai Bachchan, Abhishek Bachchan, Karan Johar, Hrithik Roshan, and Jaya Bachchan have all approached courts to prevent misuse of their likenesses.
In fact, some celebrities have already scored legal wins. Legendary stars like Amitabh Bachchan and Anil Kapoor obtained court orders to restrict unauthorised use of their identity in ads, merchandise, and AI content.
More recently, Sonakshi Sinha received interim relief from the Delhi HC in a similar matter.