Saaho starring Prabhas and Shraddha Kapoor will now release on 30 August as against its pre-announced release date-15 August 2019. Makers of the mega-budget ensemble starrer announced the date shift on social media on Friday.
In an official statement UV Productions–under which the film is being bankrolled–put out on social media, they cited editing reasons for the film’s scheduled shift to the latter date. Earlier, rumours had been circulating that the shift is happening because two other major Telugu films are to release on the same designated Independent Day date as Saaho is scheduled.
Film critic and trade analyst Taran Adarsh had apprehended about the business of two other major releases on the same date.
John Abraham starrer Batla House and Akshay Kumar’s production and ensemble starrer Mission Mangal are also set to release on 15 August. Had Saaho‘s release date not been shifted, all three films would have clashed at the box office and none would have earned the fare share of footfalls they have been expecting.
Saaho‘s grand budget and scale-in terms of being simultaneously made in four languages- would have affected the target audience and the film would have been able to recover numbers not as quickly as the makers would be expecting.
UV productions said, “We want to bring the best to the audience. For bringing finesse to the action sequences we need more time. although we are shifting the date form Independence Day but we want to stick to the month of Independence and patriotisn with Saaho. We are dedicated to bringing the biggest movie on the largest scale.”
Netflix’s hit series Sacred Games is also set to release on the same day, which makes competition for Batla House and Mission Mangal even cut-throat.
Prabhas who had a mega-successful career break for his portrayal as Amarendra Baahubali in SS Rajamouli’s two-part Baahubali series, hasn’t had a release since 2017 and has been working on Saaho for the last two years.
Fans and audiences have been eagerly waiting for this Prabhas starrer to hit screens soon.
No compromise on the content and quality!
The action begins in cinemas from 30th Aug. #Saaho releasing worldwide on 30.08.2019.#Prabhas @ShraddhaKapoor @NeilNMukesh @arunvijayno1 @sujeethsign @UV_Creations @itsBhushanKumar @TSeries #30thAugWithSaaho pic.twitter.com/Clne9tuiVS
— UV Creations (@UV_Creations) July 19, 2019