Bollywood superstar Aamir Khan&’s stint as ‘Incredible India’ has reportedly come to an end and the actor on Thursday said that irrespective of his association, “India will remain incredible, and that’s the way it should be”.

According to media reports, the government’s Rs.2.96-crore contract with creative agency McCann Worldgroup for the ‘Incredible India’ campaign, featuring Aamir, recently came to an end.

Social media was abuzz with the reports that the actor has been removed in a reaction to his controversial views on intolerance in the country a while ago.

Commenting upon the developments, Aamir said: “It has been an honour and a pleasure for me to be the brand ambassador for the Incredible India campaign for the past 10 years. I was happy to be of service to my country, and will always be available for it.”

“I would like to clarify that all public service films I have done till date have all been free of any cost. It is always an honour for me to be of service of my country, and this is how it will always be,” the actor said in a statement.

“It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be. I respect the government’s decision to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country.

“Whether I am brand ambassador or not, India will remain incredible, and that’s the way it should be,” the 50-year-old added.