Veteran singer-songwriter Willie Nelson is set to launch a new brand of marijuana drug.
The drugs will be available in his new stores called Willie’s Reserve. The first shops are aimed to open in Colorado, Washington and Alaska next year, said The Hollywood Reporter.
According to veteran hemp and pot lobbyist Michael Bowman, speaking on behalf of Willie’s Reserve, said the shops will include signature strains as well as others’ strains that are grown to meet quality standards.
"Let’s just call it the anti-Walmart model. Personally, internally, that’s what we call it. A certain standard by which growers have to account for carbon and such, in a way that empowers small growers who are doing the right thing," he said.
"It will be like when you walk into a Whole Foods store.
Whole Foods has their 365 brand, or you can buy Stony Brook, or you can buy Horizon? It’ll all fall under that umbrella of ‘here’s our core beliefs, and here’s our mission statement,’ and they will be a part of that, to be a part of us."
Nelson, 81, will not be the first musician to get into the burgeoning cannabis business.
Recently Bob Marley’s estate announced the reggae icon will front a new premium brand of weed and Cypress Hill’s B Real is in the process of opening his own medical marijuana dispensary in Southern California’s Orange County.