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Gwyneth Paltrow’s lifestyle brand slammed by ex-NASA scientist

IANS | Los Angeles |

Mark Shelhamer, former chief scientist at NASAs human research division, has criticised Oscar-winning actress Gwyneth Paltrows lifestyle and wellness brand Goop for promoting bogus $120 stickers that contain materials used in spacesuits.

According to technology website Gizmodo, "Body Vibes" stickers are the latest product promoted by Paltrow's brand.

The stickers, sold for $120 for a pack of 24, are said to be made from "NASA spacesuit material" to "rebalance energy frequency in our bodies", according to the website, reports

Goop put up a blog post praising the product.

"Human bodies operate at an ideal energetic frequency, but everyday stresses and anxiety can throw off our internal balance, depleting our energy reserves and weakening our immune systems. Body Vibes stickers come pre-programmed to an ideal frequency, allowing them to target imbalances," Paltrow's website said.

Talking about the product, Shelhamer said: "Wow. What a load of BS this is."

Shelhamer said the stickers' claim to have carbon material from NASA spacesuits is false. 

"Not only is the whole premise like snake oil, the logic doesn't even hold up. If they promote healing, why do they leave marks on the skin when they are removed," Shelhamer said.

Later, Goop pulled from the website the mention of the product containing the NASA material.