In a world where anyone can borrow a celebrity’s face with a single tap, Salman Khan has decided it’s time to draw a line. The Bollywood superstar has approached the Delhi High Court, asking for strong legal protection over something very personal: ‘himself’.
The Court is set to hear his petition on Thursday, and it’s not just another celebrity versus internet story. Salman wants a clear shield against the unauthorised use of everything that makes him “Salman Khan”; his name, his photos, his voice, his famous dialogues, even his signature mannerisms.
For months, the actor says, various platforms and creators have been using bits and pieces of his identity without permission. Some copy his voice for ads, some edit his face into videos, and some simply cash in on his fan following.
According to the plea, this misuse not only confuses fans but also damages his brand value and risks serious personal and commercial loss.
Salman isn’t alone in this fight. The digital era, especially the rise of AI, has opened the floodgates for impersonation. And celebrities are now racing to protect their images before technology outruns the law.
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This is why more stars are turning to the Delhi High Court, which has become the go-to place for cases involving personality rights. In the past year, the Court has granted strong protections to Amitabh Bachchan, Aishwarya Rai Bachchan, Nagarjuna, Anil Kapoor, Abhishek Bachchan and digital creator Raj Shamani.
The Court has also taken firm stand on the new wave of digital manipulation. Deepfakes, AI-generated speeches, fake ads and altered videos have made it harder than ever to tell truth from fiction.
Judges have repeatedly warned that such content can hurt a person’s dignity, mislead the public and violate both privacy and publicity rights.
But the Court has also drawn a delicate balance. While it cracks down on misuse, it says legitimate fields like satire, news reporting and artistic expression should remain untouched.