Vinod Kapri’s forthcoming film Pihu had a rough start after its promotional gimmick caught the public attention in a wrong way. Last month, people randomly received a call and heard a girl wailing, asking for help from the other side. When the receiver called back, they were sent a link of Pihu‘s trailer on their phones. The marketing strategy irked several people who claimed it left them disturbed.

The director has now come in defence of the promotional strategy, which he said was executed just “to get attention”.

“There are many people who didn’t like that, but when you do such films — offbeat, out-of-the-box, unique kind of films, and when you don’t have a superstar when you don’t have a big director, sometimes we try to get attention. Many people didn’t like the idea, but there are many people who told us that after that particular phone call, they got to know about Pihu and they will watch the film,” Vinod Kapri told IANS.

Also read: Pihu trailer: People are not liking this ‘unique’ promotional gimmick

“We know how to pick stories and which part of story we should pick, so my media friends pick the negative side of stories. There are many people who wrote on Twitter that they got to know about the film from that phone… So, for some people it works, for some people it doesn’t work. But the intention was to get people to know about the film,” he added.

A two-year-old girl plays the titular role in the film, Pihu. The social thriller is based on the real story of a child’s survival instincts in an empty house where her mother was lying dead.

Produced by Ronnie Screwvala and Siddharth Roy Kapur, the film is slated to release on 16 November.