What happens when Bollywood sparkle meets digital creativity? Pinterest is lighting up with a special glow this Diwali, thanks to Ananya Panday. The Gen Z favourite has teamed up with the inspiration hub to launch her own Diwali board. And it is full of everything from fashion and beauty to heartfelt traditions and DIY ideas.
The collaboration is part of Pinterest’s ‘2025 Holiday Edit’. But Ananya’s board adds a uniquely Indian touch to the mix.
If you are looking for Diwali inspiration, the actor’s curated collection is a visual treat for you. It features over 40 Pins capturing her festive world. It has her go-to ethnic looks, easy home décor hacks, beauty secrets, and sweet glimpses of family traditions.
“Pinterest is always my go-to for inspiration and self-expression,” Ananya Panday shared. “It’s where creativity feels endless but still connects with my culture. Creating this Diwali board helped me revisit the traditions I love and give them a new spin. I hope it inspires everyone to celebrate Diwali in their own style.”
And she’s not wrong. Every Diwali, Pinterest becomes a hub for celebration ideas. From rangoli designs and festive recipes to outfit inspirations, searches spike as users prepare for the big day.
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Laurel Stier, Director of Originals at Pinterest, said, “Ananya Panday is the perfect voice for Gen Z not just for her fashion sense, but for her ability to inspire through authenticity and creativity. Her Diwali board shows how Pinterest helps people take ideas from imagination to reality.”
The partnership also highlights how deeply Gen Z connects with Pinterest. The platform’s youngest users are its most active over half of all Pinterest users globally belong to this age group. In India, that number sits at 53%. And it’s not just about pinning ideas; Gen Z is also shopping, planning, and creating more than ever before.
Pinterest reports an 87% jump in engagement with shoppable Pins and a 32% rise in new boards created by Indian users in the past year alone.