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Akshay Kumar launches campaign for Swachh Bharat Mission

SNS | New Delhi |

Bollywood actor Akshay Kumar, who will be next seen in the sports drama Gold, launched an advertisement campaign for the Swachh Bharat Mission in New Delhi on May 27.

Akshay is one of the few actors from Bollywood who has been constantly making efforts towards the betterment of society.

In late 2017, he launched an app for the Indian Army, which was aimed at betterment of families of the soldiers. Now, the Khiladi of Bollywood has yet again launched another campaign which focuses on promoting the twin-pit toilet technology in rural India.

Parameswaran Iyer, Secretary, Ministry of Drinking Water and Sanitation, spoke about the contribution made by the actor to the Swachh Bharat Mission.

“’From Toliet: Ek Prem Katha’, which was appreciated by rural and urban people across the country, Akshay Kumar has always been a strong supporter of the sanitation movement underway in the country,” Iyer said.

The actor also interacted with the Swachh Bharat officials, communication experts, district collectors and mediapersons on the occasion.

Akshay spoke about the need for influencers of society to talk freely about toilets and empty toilet pits around the country to organise cleaning of one’s own toilet by members of the family itself.

Apparently, the Ministry of Drinking Water and Sanitation also announced on the occasion that the makers of ‘Toilet…’ have given the rights to all state and district teams of the campaign to screen the film in villages on a non-commercial basis.

On the work front, Akshay has three films in his kitty. He is all set to essay the lead role in films such as Gold (2018), 2.0 (2018) and Kesari (2019).