Bin Roye, one of the most anticipated Pakistani feature films, is all set to release in India on July 17 and is expected to be screened in 75-100 theatres across the country.

Mahira Khan, who has already occupied a place in viewers’ heart after the ground-breaking success of her TV show Humsafar, is ready to take on the box office this Eid.

The movie also stars Armeena Rana Khan and the evergreen Humayun Saeed in lead roles.

The film&’s trailer, which has been viewed 268,378 times on Youtube, is the story of a younger sister who is being forced into a marriage with her brother-in-law after his wife — her elder sister — passes away.

Directed by Shahzad Kashmiri and Momina Duraid, Bin Roye is a love-hate story which shows how obsession in love develops into a rivalry between two girls.

The story is told from Mahira&’s perspective who questions about love and says, "love is love… only love".