As part of its mission to fight drug-menace in Punjab, the Special Task Force (STF) is set to launch the ‘Wall of Drugs’ – a special programme to spread awareness among the population of the state.
The Wall of Drugs, which be launched soon, is an addition to the already existing campaigns such as Drug Abuse Prevention Officers (DAPO) programme and social media campaign #TuMeraBuddy.
The campaign, #TuMeraBuddy, is aimed at helping students in schools and colleges across the state to fight the drug menace.
#TuMeraBuddy, which was launched by Chief Minister Amarinder Singh in Ludhiana on the occasion of India’s 72nd Independence Day, drew youngsters in large numbers to the programme.
Under the campaign, a teacher supervises a group of five students from every class in dealing with relevant issues like peer pressure, personality development, etc. Teachers from all over Punjab were recently apprised of their duties in a special two-day Master Trainers program organised in Chandigarh.
On the other hand, the DAPO witnessed mass participation from all quarters of Punjab in the form of volunteers.
The campaigns were conceptualised by Naresh Arora, the political media strategist and his team at DesignBoxed Creatives.
With its carefully planned and contextual initiatives against drug abuse, the STF has been gradually made way into every household of the state.