Mobile application-based taxi service provider Uber today said it has partnered with Times Internet, which has entered into a marketing arrangement along with a ‘small investment’ in the US-based firm.
"The deal with Times Internet, the digital arm of the Times of India Group, is centered around a commercial marketing arrangement accompanied by a small investment," Uber said in a statement.
Financial details of the deal were not disclosed.
This is the largest partnership to date for Times Global Partners to support emerging global digital companies’ entrance into India, the statement said.
Previously, Times Global Partners had partnered with Huffington Post, Business Insider, Gawker Media and Ziff Davis, along with others.
India is the second-largest and fastest growing market for Uber globally and the company is investing significant resources into this market’s continued growth, Uber Technologies Chief Executive Officer Travis Kalanick said.
"Marketing and distribution are a key part of our strategy for success in India and there is no better partner and platform for this than Times Internet with its print, radio, OOH, and digital marketing platforms that reach over 200 million Indians," he added.
Uber has similar global partnerships with Baidu in China, AmericaMovil in Latin America and American Express in the US.
Uber currently operates in 11 cities in India Jaipur, Ahmedabad, Bangalore, Chandigarh, Chennai, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi and Pune.