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Intensive Swachhata awareness to be launched in NCR


The Ministry of Urban Development will soon launch "Asli Tarakki" (real development) campaign in the six cities of the National Capital Region with 450 selected youth with communication skills and leadership qualities as lead motivators to promote awareness about the need for sanitation.

The ministry on Tuesday signed an MoU with the Nehru Yuvak Kendra (NYK) in presence of Urban Development Minister M. Venkaiah Naidu and Minister of State for Urban Development Rao Inderjit Singh.

The MoU was signed by Praveen Prakash, Joint Secretary, on behalf of the ministry and Major General Dilawar Singh, Director General of NYK.

As per the MoU, NYK will deploy 50 enthusiastic, experienced in public speaking, motivated and educated youth for 52 days each of the five municipal areas of Delhi (NDMC, NMCD, SMCD, EMCD and Delhi Cantonment), Faridabad, Gurgaon, Ghaziabad and Noida for a mass awareness movement for successful implementation of Swachh Bharat Mission.

"The 450 youth will be engaged to spread the message of ‘Asli Tarakki’, encouraging citizens to give feedback on different components of ‘Swachh Survekshan-2017′ and encourage people to take Swachh Bharat Pledge for a clean India," the ministry said in a statement.

Four chariots will be deployed in each of the nine municipal areas with banners and posters on sanitation, public address system for addressing people on key issues with facilities for showing audio-visual films on display.

Naidu lauded the pilot youth engagement and asked the officials and NYK to ensure its success so that the same could be replicated in other parts.