In order to fight the market of counterfeit Casio watches in Delhi, Casio, the leading lifestyle brand in the country carried out raids with assistance of city police in the shops at Lajpat Rai Market in Central Delhi on 22nd December 2017. Sizeable quantity of counterfeit Casio watches has been seized during the raid action.
The FIR has been registered at Karol Bagh Police Station in Central Delhi against the major retailers selling counterfeit Casio watches. Umesh Kumar Gupta, Legal Head of Casio India, said, “The sale of counterfeit products not only affect the business and the brand image but also affects the rights of unwary consumers who end up purchasing the counterfeit products believing it to be the genuine products of Casio.”
Casio is aggressively running awareness drives to fight the counterfeit markets and caution other retailers to desist from such crimes. The original Casio products can only be purchased from Casio exclusive showrooms, authorized retail partners, leading modern retail outlets and official online channel partners.
Casio India Co. Pvt. Ltd. has been operating in India since 1996 and has established the distribution channel as well as the brand for most of its products. Casio Computer Co., Ltd, Japan, the parent company of CIC is engaged into manufacturing and marketing of various consumer products throughout the world. Casio India’s range of products include sales & marketing of Handheld Calculators, Desktop Calculators, Scientific Calculators, Printing Calculators, Label Printers, Laser-LED based green Projectors, Wrist Watches, Clocks, ECR (Electronic Cash register) and EMI (Electronic Musical Instrument).
The company has also established service centres across the country to provide after-sales-service at the doorstep of the customer. Today, Casio is known for its reliable product quality and exemplary innovations and is one of the world’s most recognized brands due to its vast product range.