statesman news service
KOLKATA, 18 JUNE:  Vodafone India today announced an 80 per cent price cut in charges for its data customers. This rate would be applicable for all pre-paid and post-paid customers using 2G network on a ‘Pay as you Go’ basis. The rate cut from 10p/10KB to 2p/10KB, the lowest in market, will make internet access affordable for customers who use mobile internet in a limited way.
These rates are currently applicable in Karnataka, UP West and Madhya Pradesh & Chhattisgarh circles and will be rolled out nationally in a phased manner.
Explaining the rationale behind this move, Mr Vivek Mathur, chief commercial officer, Vodafone India said: "The overall internet penetration in India is low while the mobile penetration is several times higher. We, at Vodafone, want to accelerate mobile internet adoption through penetration, consumption and value addition. This 80 per cent reduction in data charges for customers using 2G network is an important step in this direction and we are confident that this move will facilitate faster adoption and better usage."
As part of its strategy to "democratise" data, Vodafone is educating current and potential users about how internet can add significant value to them.