Taboola, one of the world’s leading discovery platforms on Tuesday announced a global strategic partnership with Vivo, the fifth largest smartphone manufacturer in the world. Under the partnership, Taboola will deliver a fully personalised content experience for Vivo customers helping the manufacturer drive engagement and monetisation and providing a significant new audience source to content publishers in the region.
Taboola will be Vivo’s strategic content partner to integrate directly on Vivo’s swipe right experience. When users swipe right on the home screen, Taboola will surface relevant personalised news and content from its network of premium publishers throughout Asia. The partnership with Vivo will leverage Taboola’s extensive footprint in the region through partnerships with thousands of quality publishers and marketers. Taboola’s Global Network in Asia-Pacific includes content in languages such as Thai, Hindi, Tamil, Chinese, Indonesian, and English.
Through the partnership, Taboola and Vivo are enabling content creators to reach their audiences throughout the day. Taboola is able to leverage its personalisation platform to match users with content they are most likely to be interested in consuming next.
“Enabling people to discover what’s new and interesting is a key part of enriching people’s lives, and it is at the heart of our mission at Taboola. Smartphones are perhaps the most intimate device that we own — on average we use our smartphones over 100 times a day. So the opportunity to create a personalised experience and surface relevant content in that “moment of next” is massive for users, journalism, and smartphone manufacturers,” said Adam Singolda, founder and CEO, Taboola.