Royal Enfield has joined hands with Happy Socks to form a rather unexpected partnership. Happy Socks is European apparel brand that offers a range of designer socks and men&’s undergarments. As you may have figured out, this partnership isn’t going to result in the addition of performance motorcycle parts, but it will come to life in the form of limited edition apparel and accessories for men.
The multi-product capsule collection includes a range of motorcycling jackets, sweatshirts, t-shirts, a series of socks and boxer briefs; not to mention, helmets as well. The collection itself features a motorcycling theme, with inspiration taken from the rock culture and cafe racing phenomenon of the 1960s. The line of limited edition apparel and accessories will only be available at Royal Enfield exclusive gear stores in Mumbai, New Delhi and Bengaluru. However, it is also available on the Royal Enfield online store.
The partnership&’s not just about ‘thread and stitching’ though. To celebrate the collaboration, Royal Enfield has also designed four limited-edition Continental GTs that will be displayed at Happy Socks exclusive brand stores in major cities such as London, Stockholm, Copenhagen and Mumbai. These motorcycles feature quirky paint and design schemes that showcase the Royal Enfield&’s café racer in a more happy light. We’d like to point out that these custom motorcycles have only been made for showcases and will not be on sale.
“After our first experiment of creating a limited edition motorcycles (Classic range) inspired by Royal Enfield&’s Despatch Rider gear collection, which was a major success, this is yet another and first of its kind collaboration for us, in an attempt not just create an apparel collection that is out of the box and exciting, but also give the Continental GT a unique look like never before.” said Samrat Som, Head, apparel & acccessories business at Royal Enfield.