Reliance Consumer Products Ltd (RCPL) has positioned its Campa soft drink portfolio for aggressive expansion plans in the fast-moving consumer goods (FMCG) sector to grow its revenue multifold by 2030, according to its FY26 annual report.
According to RIL’s FY26 annual report, the aim behind the expansion is to emerge as one of the leading branded consumer products companies in the world.
RCPL’s gross revenue doubled year-on-year to Rs 22,000 crore in FY26, driven largely by strong growth in staples and beverages. RCPL, the FMCG unit incorporated in 2022, has become central to Reliance’s broader consumer business strategy spanning packaged foods, beverages, home and personal care products, according to the annual report.
Since it was relaunched, Campa has rapidly expanded its market presence and it has crossed Rs 4,700 crore in gross sales during FY26 to emerge as India’s fourth-largest carbonated soft-drinks brand by March 2026, securing double-digit market share in key markets.
The company plans to disrupt the soft drink market, traditionally dominated by multinational giants like Coca-Cola and PepsiCo, through aggressive pricing, deep distribution expansion and by leveraging Reliance Retail’s nationwide network.
According to its annual report, RCPL expanded its distribution network which reached more than 3 million retail outlets through a network of over 5,000 distributors during the year. Its packaged staples brand Independence also crossed approximately Rs 2,600 crore in sales and was recognised among India’s trusted consumer brands in 2026, according to the annual report.
The company’s FMCG strategy is built around offering “global quality at affordable prices” while leveraging backward integration, manufacturing scale and supply-chain efficiencies to lower costs. As part of this strategy, Reliance is building integrated food parks aimed at improving sourcing and production efficiencies across categories.
Reliance has also pursued accelerated expansion through acquisitions and partnerships. Last year, RCPL acquired stakes in staples and millet businesses such as Udhaiyam and Manna, while also adding international personal care brands including Brylcreem, Toni & Guy, Matey and Badedas to its portfolio.
According to its annual report, Tier-2 cities and rural markets will remain the company’s key focus areas as it scales its FMCG ambitions in India as well as global markets.