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Rajiv Bakshi appointed CEO of Reliance Entertainment’s Big Synergy

Bakshi was previously the Chief Marketing Officer at Intex Technologies where he led the brand strategy across four business verticals.

SNS | New Delhi |

Rajiv Bakshi has been appointed as the Chief Executive Officer of Anil D Ambani owned Reliance Entertainment’s Big Synergy Media Limited.

Previously, Bakshi was the Chief Marketing Officer at Intex Technologies where he led the brand strategy across four business verticals – Smart Phones, Electronics, Durables and Accessories.

Prior to Intext, Rajiv was VP & Head Products & Marketing, India & South Asia at Discovery Networks Asia-Pacific where he steered strategic development and localisation initiatives for a multi-channel portfolio for Discovery Channel serving 100+ million Pay TV households.

“Content will fuel the next wave of growth in media. India is one of the rare markets where both television broadcast and OTT platforms continue to demonstrate robust growth. I am passionate about transformative disruptions that change consumer behaviour and will strive to create competitive advantage and long term value for the business and our esteemed clients,” Bakshi said.

On the development, Shibasish Sarkar, Group COO, Reliance Entertainment, said, “We are happy to have Rajiv on board. He comes with a wealth of experience and domain expertise. With his extensive knowledge across the television and digital medium, we are confident that he will be able to further accelerate the growth of the entertainment sector within the group.”

An alumnus of Harvard Business School, Bakshi comes with over two decades of experience and a proven track record across TV, Internet, Media, Telecom and consumer durable industries. He has a deep understanding of Broadcast Media & OTT, Digital, Mobile and FMCG industries.

At Big Synergy, he will take forward the mantle of enhancing multi-platform reach, driving strategic partnerships & developing the Original Content portfolio.