Like a Pizza, now you can buy an SUV by just placing an online order. Mahindra & Mahindra (M&M) has launched an integrated online platform that will provide end-to-end sales experience for prospective buyers, making the company one of the first few automotive firms that are adapting their system as per the coronavirus pandemic requirements.
“Presenting #MahindraOwnOnline, India’s most complete online car owning solution. Now buy a Mahindra SUV in 4 easy steps, and get contactless delivery at your doorstep …, said Mahindra Automotive in a tweet.
As per this new initiative, customers can finance, insure, exchange, accessorise and own a company vehicle, in four simple steps, from the comfort of their homes, the auto major said.
The company claims that it “is easy & convenient 4-step journey allows the customer to own a Mahindra vehicle in less time than it takes to get a pizza delivered!”
Along with this, customers can also personalise their vehicles, instantly generate an exchange, get finance and insurance quotations and make booking payment, making the car ownership journey end-to-end and online in the true sense.
Speaking about the initiative, Own-Online, M&M CEO Automotive Division Veejay Nakra said, “With our pre and post-purchase online solutions already in place, reimagining the car purchase experience was a logical next step for us.”
He further said in recent times, online has been a preferred purchase channel across categories and going forward, the online purchase of vehicles is set to gain more traction.
“We are ready to lead this change in automotive retail by providing many industry-first experiences to our customers,” Nakra noted.
M&Ms pan-India network of over 270 dealers and 900 plus touchpoints is integrated with the Own-Online platform through back-end technology and process cohesion. Dealerships have upgraded their procedures and processes and are trained to minimise physical contact, it noted.
Besides, the company is also taking additional precautions across the customer interaction processes such as test drives, document collection and vehicle delivery to ensure high hygiene standards are maintained, it said.