With a robust growth from the rural Internet market, the country will have 730 million Internet users by 2020, according to a report.
“India will have 730 million Internet users by 2020,” Nasscom report, titled “The Future of Internet in India”, stated on Wednesday, adding that “75 per cent of new Internet user growth will be from rural areas”.
Speaking at the launch, Nasscom president R Chandrashekhar said that, “by 2020, the Internet is expected to penetrate deeper in the hinterlands of the country, helping to create more opportunities for everyone”.
“India&’s Internet consumption has already exceeded USA to become No. 2 globally,” he added.
"The rapid growth of the Internet and its expansion into verticals including e-commerce, travel and hospitality, public sector, financial technology and media is a clear indication of the state of things to come,” Chandrashekhar said.
According to the report, “The fashion and lifestyle segment will emerge as the largest e-tailing category with a 35 per cent contribution to e-commerce by 2020, overtaking the consumer electronics segment which dominates the sales of Indian e-commerce industry at present”.
Besides, the report stated that “75 per cent of new Internet users will consume data in local languages”.
The report was prepared by National Association of Software and Services Companies (Nasscom) in partnership with Akamai Technologies.