The Department of Financial Services (DFS), under the Ministry of Finance, has launched a nationwide saturation campaign aimed at boosting the outreach of key financial inclusion and social security schemes.
The three-month campaign, which began on July 1, will run until September 30, 2025, and seeks to ensure comprehensive coverage of schemes such as the Pradhan Mantri Jan Dhan Yojana (PMJDY), Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY), and Atal Pension Yojana (APY) across all Gram Panchayats (GPs) and Urban Local Bodies (ULBs).
As per the information shared by the Ministry of Finance, in the first two weeks since the campaign’s launch, a total of 43,447 enrolment and awareness camps have been conducted across districts to facilitate beneficiary onboarding and enhance financial literacy. Progress reports have been compiled for 31,305 of these camps so far.
During this period, over 1.39 lakh new PMJDY accounts were opened, while KYC details were re-verified for 96,383 PMJDY accounts and more than 1.01 lakh other savings accounts.
Nomination details were updated in 66,494 PMJDY accounts and 63,489 other accounts, strengthening account security and accessibility.
Enrolments under social security schemes also saw significant momentum, with 1.83 lakh people enrolled under PMJJBY, nearly 2.89 lakh under PMSBY, and 67,668 individuals opting for the Atal Pension Yojana. Additionally, 1,665 claims were settled under PMJJBY and PMSBY during this period.
Financial literacy sessions held as part of the campaign focused on educating citizens about digital fraud prevention, accessing unclaimed deposits, and grievance redressal mechanisms.
The campaign, covering nearly 2.70 lakh GPs and ULBs, is part of the Government’s broader mission to promote last-mile financial empowerment and strengthen socio-economic inclusion through access to formal financial services.
The initiative is expected to play a pivotal role in integrating underserved populations into the financial mainstream and building a more inclusive economy, the Ministry said.