The data furnished by the Society of Indian Automobile Manufacturers (SIAM) does not include sales figures from some key players such as Tata Motors.
Amway has launched India’s first car air treatment system Atmosphere Drive in Delhi.
The company has announced the expansion of its consumer durables sector by foraying into the air purification category. It has identified passenger vehicles purifier as the first product within this category.
Atmosphere Drive enjoys the Allergy UK Seal of Approval as per the FMCG direct selling company.
With a Clean Air Delivery Rate (CADR) of 30m3/hr at its max speed, the Atmosphere Drive system purifies the air and reduces 313 different gaseous contaminants.
Commenting on the Car Air Treatment System launch, Sundip Shah, CMO, Amway India, said: “The ever-increasing pollution and worsening air quality has acquired threatening proportions in India.
In fact, the air quality inside a car can be up to 15 times worse than the air outdoors. With many people spending a lot of time in the car during their daily commute, the launch of the ATMOSPHERE DRIVE™, will prove to be an essential requirement for all commuters in India in the coming years.
We are quite bullish about the growth of the ATMOSPHERE DRIVE™ and aim to capture a major share of the car air purifier market share in India”, added Shah.
Speaking on the launch, Ajay Khanna, Category Head, Nutrition & Wellness, Amway India, said: “The Atmosphere Drive™ Car Air Treatment System is a world-class, self-installed in-vehicle air treatment system that leverages the proven Atmosphere™ brand filtration technology to provide users with, safer air inside their vehicles.
Using its unique three-in-one filter, the unit maintains a high level of industry performance by effectively removing 99% of airborne particles”, he said.