Is India set to become the new beauty destination for global brands?
The Indian beauty market is estimated to reach $2.27 billion by 2028, with a CAGR of 10.91% during the forecast period (2023-2028).
Indian men’s cricket team captain Virat Kohli became the first athlete in the country to gain 100 million followers on Facebook-owned photo and video sharing social networking platform Instagram.
Kohli has joined the likes of Portuguese footballer Cristiano Ronaldo, Brazil’s Neymar, Argentine forward Lionel Messi, Hollywood actor and former pro-wrestler Dwayne (The Rock) Johnson, American singer-songwriter Beyonce, and Ariana Grande in the 100 million club.
Kohli currently stands as the fourth most followed sportsperson on Instagram.
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Juventus striker Ronaldo leads the list with 265 million followers, while Barcelona captain Messi and Brazil’s Neymar stand second and third respectively in the list with 186 million and 147 million.
Meanwhile, Kohli is also the only Asian to have 100 million followers. He had earlier become the first Asian to reach 75 million followers on Instagram.
Speaking of cricketers, Virat Kohli has more than three times the followers of second-placed MS Dhoni (30.4 million).
Apart from Instagram, Kohli also has a massive fan-following on other social media platforms like Twitter and Facebook. As of now he has 40.8 million followers on Twitter, while has over 36 million likes on Facebook.
Recently, Kohli had upstaged Bollywood stars Akshay Kumar and Ranveer to retain the top spot in India’s most-valuable celeb list. According to the Celebrity Brand Valuation Study 2020 by Duff & Phelps, the Indian skipper was reportedly crowned as India’s most valuable celebrity with a brand value of $237.7 million.
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