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Modi-Mamata ‘rakhi’ a hit in Malda markets

Jayanta Kundu, the secretary of the Malda chamber of commerce, said the high demand of these ‘rakhis’ has amazed him.

Modi-Mamata ‘rakhi’ a hit in Malda markets

Photo: SNS

With the festival of ‘Raksha Bandhan,’ which celebrates the brother-sister bond, falling on 14 August this year, markets in Malda district are flooded with ‘rakhis’ of all shapes and sizes and designs, and those having pictures of political personalities.

However, what has stood out among the ‘rakhis’ and has become a hit in the markets in the district are the ones that have the pictures of Prime Minister Narendra Modi and West Bengal Chief Minister Mamata Banerjee.

“So much so, shopkeepers are using the slogans of these parties to attract customers,” a shopkeeper said.

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People belonging to all ages have been buying the ‘rakhis’ in plenty, while even though they buy the fancier ones, they are not able to resist the Modi-Mamata ones that are found in almost every shop selling these.

“Both the common people and political party activists have been showing their interest in buying these rakhis of the two personalities,” another shopkeeper said.

Bhuvan Das, a ‘rakhi’ vendor at the DCR Market in English Bazaar said that the festival is a week away, and that the Mod-Mamata rakhi has become an instant hit.

“There are other items too, but the main attraction so far has remained the ones with the Modi-Mamata pictures, which cost Rs 10 each,” he said.

“Also, customers are keen to know who among these two leaders will be the winner (with regard to sales) in the district,” Mr Das added.

All the markets under the English Bazaar Municipal area, including the Deshbandhu Chitta Ranjan Market, Kazi Azharuddin Market, Gour Road and Rajmahal Road, have these ‘rakhis’ in plenty.

Another trader at the Netaji Market, Chandan Das, said, “The Modi and Mamata rakhis have taken the market here by storm this year. Who has the upper hand cannot be said, but the (sales) war is almost neck and neck. Hundreds of rakhis are being sold every day.”

Jayanta Kundu, the secretary of the Malda chamber of commerce, said the high demand of these ‘rakhis’ has amazed him.

“But the good sale means that the sellers are making a good profit, which is a good thing. Both the leaders are very popular, there is no doubt about it,” he said.

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